The Tee Revolution!

20
View Random Post

Since we live in a time where intellectualisation is slowly becoming a movement and philosophising is in prime let me join the tirade of inventive minds to utter this new phenomenon…wait for this… the T- shirt or tee is the common day canvass, tapestry or black board!  Word! Or haven’t you seen for yourself? Unless maybe you live in the village or ko diplaseng I’m sure you have noticed that in the last two decades or so the streets are bursting with new flavour in what I’ll call a t-shirt revolution gone wild. Gone are the days where T-shirts had the sole but very important function to match ones jeans, to be dressed as “casual” clothing on sports days or simply to jog in.

_______________________________

LoveJozi mixes urban fashion with social consciousness. The South African born t-shirt label finds design inspiration from voices of optimism about Johannesburg’s rise and presence on the world stage of cities.

LoveJozi uses conceptual graphics and garments to make Johannesburg as interesting as her hard-working urban-savvy residents, and once in a while they go alternative like in the “If Obama loses I’m leaving the planet” range from 2008. Join the Facebook group and read more…

Contact Love Jozi:

http://www.lovejozi.com
http://www.thelovejoziblog.co.za/

_______________________________

Yep in this fashion crazed era t-shirts have taken on new signification- they’ve been embraced by the likes of Craig Native (of Native Clothing), Stone Cherrie, Amakipkip Clothing and many others as a means to brand oneself, for socio-political purposes and to create new identities – and all this has been packaged as fashion! Crazy. I ‘m starting to think that the tee has more power than Donatella and this excites me! Tees are taking on new shape and form…literally and who would have thought? I don’t know if you have noticed but even the tailoring of T-shirts has changed in the last decade. T-shirts now accentuate the sensuality of the female form and the masculinity of the male form. Whereas in latter years tees were conventionally huge, tent-like pieces of garb with mad ass oversized sleeves, now guy’s tees – for example – are narrower in the waist area and tighter around the arms.

Someone once said that fashion is on the streets. I concur and even want to further iterate this – the pavement IS the real runway. Word! Ask any honest designer and they’ll tell you that what ends up on the panelled catwalk in fashion shows is oftentimes inspired, derived or re-constructed from what can be seen on the street, on campus grounds, and in shopping precincts etc.  I’ll be the first to confess that I am one of those urbanites who love to communicate themselves through the t- shirts they wear. What about you? Maybe you are for the more commercial tees like Mzansi’s Amakipkip brand, JayZ’s Rocaware or the oh-so cosmopolitan Polos. Personally I’m more interested in the those grungy subversive tees with a  quirky social commentary and anarchic element in the way that they “break” the English and re-align meanings to suit a new agenda…plus if you dare admit it those are artistically on point! Well most of the time anyway.

_______________________________

Amakipkip is an African urban luxury-clothing company. Amakipkip (Skopas, Maja Ka Thata,) is a popular colourful popcorn delicacy of the townships of South Africa. Amakipkip reflects the new age of thinking and living, embracing the diversity of African popular culture.

The name Amakipkip represents how a simple piece of iconography connects and resonates with all aspects of urban culture attesting that one can create something significant from humble beginnings. Check out the latest range of the Amakipkip Africa now available at Cross Trainer stores nationwide. Amakipkip hails from Johannesburg and also has their flagship store situated in Rosebank at the Zone Mall. Join the Facebook group and read more.

Contact Amakipkip Clothing:

info@amakipkip.com.

Or Call somebody

084 893 8234

_______________________________

So all y’all fashionistas and fashion beavers whatever your fashion sense taste may be what I can tell you is this – there are some really tight tees being manufactured both commercially and in the underground right now as you’re reading this. This boom in t-shirt production can be attributed to the clergy of graphic artists and designers working in collaboration with each other, and to the efficiency and availability of t-shirt printing machines. Now consumers of popular culture can choose amongst a variety of prolific t- shirts designs: some comprise of a hotchpotch of daring graphics of iconic figures e.g. Che Guevara, some of popular signatures e.g.  Superman and some of slogans that are absurd, humorous, cheesy, corny, intentionally ambiguous, or explicitly anarchic. Hang around Hatfield, Sunnyside, Melville and Newtown and you’ll know what I’m talking about. I’ve been there, done that and got the tee shirt. Haha Word!

Aluta Continua.

VN:F [1.9.22_1171]
Rating: 10.0/10 (5 votes cast)
VN:F [1.9.22_1171]
Rating: +3 (from 7 votes)
The Tee Revolution!, 10.0 out of 10 based on 5 ratings
  • Kagiso Mgibi

    Ahoy!! This is just brilliant! Short & sweet! Makes me ask myself.. Could this bring about the next phase of one’s expression of their self-respect & good moral standards, and ACTUALLY influence those who read the t-shirt? Hmmm.. It really excites me! Keep up the good work Lady-Soul! AWEH !!!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Michael

    Awesome revolution.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • punkdassie

    heya …..
    all i got to say is the punks started the tee revolution as a form of expression. but good stuff
    now everything has become commercial which is sad…. though then again can we trully say that we know our true identity.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Modise

    The article is awesome since involves the young people. These has been the biggest challenge for SA youth for many years, I’m gled that T-shit are become a (instrument) form of creating a state of consciousness while at the same time bringing out creative concepts witch develop skills. Great one Lerato keep up the good work… ( revelation is the berth of equality)
    VA:F [1.9.1_1087]

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Sibongile Smith

    Interesting perspective…….
    Certainly loud, clear and straight forward.

    Got me thinking:
    Funny how Tees are a part of each and everyone of us’ wardrobe; yet we often do not even realise what they are saying about us.
    I think this is now a challenge to us all; (I for one am tempted) to go through our cupboards and have a closer look at our tee-collections, and think about what message we are potraying by our choice of tees…

    Please keep on keeping on; we need more of the thought provoking.

    One Love

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Modise

    The article is awesome since involves the young people. These has been the biggest challenge for SA youth for many years, I’m glen that T-shit are become a (instrument) form of creating a state of consciousness while at the same time bringing out creative concepts witch develop skills. Great one Lerato keep up the good work… ( revelation is the berth of equality)

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • James (obodios)

    Well he who has a good hand writing is call to give a speecch at any gathering and he will be expected to come with his own speech. is good Lerato, thats a good point u made i really appreciate that. i wish u can be a good poet.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • nice staff guyz

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • nduluma

    My mum says: “Words are the apparel through which your thoughts parade before the public”. I say the dimension of communication that T-shirts have added may just as easily and effectively substitute the spoken word in their social commentary. They have taken on social, political and philosophical burdens and meanings and transmit these messages in a fun and hip way. I love how you have captured the growing significance of T-shirts as a communicative tool; but also how that in the wake of globalisation which comes with a ferocious flood of cross-functional information which most people dont know how to process and use, the youth in particular feel disempowered and emasculated from their identities and therefore have turned to this creative and mild form of rebellion and self expression. And how all this is achieved on a fabric canvass is the substance of extreme social innovation. Your article should spark debate on the future of social engineering and what it means to be a dynamic ‘urbanite’ and for me points to the truth that the traditional centres of power -being political, economic, social and conservative such as religious institutions, may very well be giving way to a whole new revolutionary nexus of authority as the hub of power shifts towards the dynamic and creative youth arnmed only with a radical T-shirt and a social conscious!! A good piece of literature is one that can stimulate debate and pioneer multi-faceted angles and schools of thought. On the whole-a useful and brilliant article written in a quirky laid – back catchy way, much like the writer herself-lol, but that may serve as a template for serious discussion on social trends and self-expression.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Hey Bugz I like that you are a maverick you don’t seem to be one to follow trends. Fo sho man it’s betta 2 just be!!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Bugzito

    Its clear enuf dat ppl feel da need 2 identify wit sumthn,which isnt wrong,im just caught up in a spiral of thought,i lov da fact dat ama kip kip is local,bt im nt 1 for a colourful image at da same tym tees wit peeps lyk che guevera often make me wanda just hw much we idolise revolutionarists. Al in al,we al knw wat doez it 4 us,so just b.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Suzan

    Great article LeratO! I like the simplicity of it all, and indeed tees speak so loud these days.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Boniswa

    You Have used very direct language, very simple but effective. You Have Also Viewed This Tee Situation In An Artisitic Way

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Angeline

    Thumps Up to you!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Angeline

    Well written. Great work!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Tina

    Mo Fire!

    Tee’s have become an extended visual expression of art, reflected in one’s draping of the attire.
    Lovely piece Miss. Sibanda!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • lol Themba I like your militancy in advocating that kodiplaseng peeps also don new age tees!! I get ur point bro not so convinced but hey I hear u!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Trevor

    great article Miss Sibanda!! Aluta continua!

    VA:F [1.9.22_1171]
    Rating: 5.0/5 (1 vote cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Themba

    Well written but the underestimation that when u are in rural areas,you might not be conscious abt such such phenomenon it is a truly biased view or rather a shadowed view against those who are not urbanised..but well done.

    VA:F [1.9.22_1171]
    Rating: 4.0/5 (1 vote cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Splifa$$

    I concur! A well written article hon. Tees have created a mobile billboard for the booming information age….The Red, Yellow or multi-coloured Shirts of Thailand (A colour coded political revolution) and the unapologetic tees depicting iconic images of socio-political, eco. and geographic traits of human behaviour.

    Mo F I R E!

    VA:F [1.9.22_1171]
    Rating: 5.0/5 (1 vote cast)
    VA:F [1.9.22_1171]
    Rating: +3 (from 3 votes)
Share.


About Author

Lerato Scribess Sibanda

Lerato Scribess Sibanda - Power.Passion. Purpose - I am a writer, academic and spoken word artist -- http://beautybeginswithbe.blogspot.com/

View Random Post
  • Kagiso Mgibi

    Ahoy!! This is just brilliant! Short & sweet! Makes me ask myself.. Could this bring about the next phase of one’s expression of their self-respect & good moral standards, and ACTUALLY influence those who read the t-shirt? Hmmm.. It really excites me! Keep up the good work Lady-Soul! AWEH !!!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Michael

    Awesome revolution.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • punkdassie

    heya …..
    all i got to say is the punks started the tee revolution as a form of expression. but good stuff
    now everything has become commercial which is sad…. though then again can we trully say that we know our true identity.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Modise

    The article is awesome since involves the young people. These has been the biggest challenge for SA youth for many years, I’m gled that T-shit are become a (instrument) form of creating a state of consciousness while at the same time bringing out creative concepts witch develop skills. Great one Lerato keep up the good work… ( revelation is the berth of equality)
    VA:F [1.9.1_1087]

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Sibongile Smith

    Interesting perspective…….
    Certainly loud, clear and straight forward.

    Got me thinking:
    Funny how Tees are a part of each and everyone of us’ wardrobe; yet we often do not even realise what they are saying about us.
    I think this is now a challenge to us all; (I for one am tempted) to go through our cupboards and have a closer look at our tee-collections, and think about what message we are potraying by our choice of tees…

    Please keep on keeping on; we need more of the thought provoking.

    One Love

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Modise

    The article is awesome since involves the young people. These has been the biggest challenge for SA youth for many years, I’m glen that T-shit are become a (instrument) form of creating a state of consciousness while at the same time bringing out creative concepts witch develop skills. Great one Lerato keep up the good work… ( revelation is the berth of equality)

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • James (obodios)

    Well he who has a good hand writing is call to give a speecch at any gathering and he will be expected to come with his own speech. is good Lerato, thats a good point u made i really appreciate that. i wish u can be a good poet.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • nice staff guyz

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • nduluma

    My mum says: “Words are the apparel through which your thoughts parade before the public”. I say the dimension of communication that T-shirts have added may just as easily and effectively substitute the spoken word in their social commentary. They have taken on social, political and philosophical burdens and meanings and transmit these messages in a fun and hip way. I love how you have captured the growing significance of T-shirts as a communicative tool; but also how that in the wake of globalisation which comes with a ferocious flood of cross-functional information which most people dont know how to process and use, the youth in particular feel disempowered and emasculated from their identities and therefore have turned to this creative and mild form of rebellion and self expression. And how all this is achieved on a fabric canvass is the substance of extreme social innovation. Your article should spark debate on the future of social engineering and what it means to be a dynamic ‘urbanite’ and for me points to the truth that the traditional centres of power -being political, economic, social and conservative such as religious institutions, may very well be giving way to a whole new revolutionary nexus of authority as the hub of power shifts towards the dynamic and creative youth arnmed only with a radical T-shirt and a social conscious!! A good piece of literature is one that can stimulate debate and pioneer multi-faceted angles and schools of thought. On the whole-a useful and brilliant article written in a quirky laid – back catchy way, much like the writer herself-lol, but that may serve as a template for serious discussion on social trends and self-expression.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Hey Bugz I like that you are a maverick you don’t seem to be one to follow trends. Fo sho man it’s betta 2 just be!!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Bugzito

    Its clear enuf dat ppl feel da need 2 identify wit sumthn,which isnt wrong,im just caught up in a spiral of thought,i lov da fact dat ama kip kip is local,bt im nt 1 for a colourful image at da same tym tees wit peeps lyk che guevera often make me wanda just hw much we idolise revolutionarists. Al in al,we al knw wat doez it 4 us,so just b.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Suzan

    Great article LeratO! I like the simplicity of it all, and indeed tees speak so loud these days.

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Boniswa

    You Have used very direct language, very simple but effective. You Have Also Viewed This Tee Situation In An Artisitic Way

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Angeline

    Thumps Up to you!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Angeline

    Well written. Great work!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Tina

    Mo Fire!

    Tee’s have become an extended visual expression of art, reflected in one’s draping of the attire.
    Lovely piece Miss. Sibanda!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • lol Themba I like your militancy in advocating that kodiplaseng peeps also don new age tees!! I get ur point bro not so convinced but hey I hear u!

    VA:F [1.9.22_1171]
    Rating: 0.0/5 (0 votes cast)
    VA:F [1.9.22_1171]
    Rating: 0 (from 0 votes)
  • Trevor

    great article Miss Sibanda!! Aluta continua!

    VA:F [1.9.22_1171]
    Rating: 5.0/5 (1 vote cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Themba

    Well written but the underestimation that when u are in rural areas,you might not be conscious abt such such phenomenon it is a truly biased view or rather a shadowed view against those who are not urbanised..but well done.

    VA:F [1.9.22_1171]
    Rating: 4.0/5 (1 vote cast)
    VA:F [1.9.22_1171]
    Rating: +1 (from 1 vote)
  • Splifa$$

    I concur! A well written article hon. Tees have created a mobile billboard for the booming information age….The Red, Yellow or multi-coloured Shirts of Thailand (A colour coded political revolution) and the unapologetic tees depicting iconic images of socio-political, eco. and geographic traits of human behaviour.

    Mo F I R E!

    VA:F [1.9.22_1171]
    Rating: 5.0/5 (1 vote cast)
    VA:F [1.9.22_1171]
    Rating: +3 (from 3 votes)
Consciousness Legacy Media 2017 ©