The Idea:
The idea for the LoCratemarket sprung from the simple notion that the South African landscape is drastically changing, the idea of wealth belonging to a certain class, color or creed has become a thing of the past.
A new class of “culture creative” are emerging and we see things a bit different. We are big dreamers,we are super creative, we are ambitious, we are able to spot opportunities and be the first to act on them, we constantly collaborate, we share knowledge & expertise and we are passionate about creating our own future.
An opportunity was identified by the LoCrate founders and Soweto was chosen as the pilot location for creation of the platform for our peers to showcase their creative talent.
The Mission:
Create an environment where young and aspiring entrepreneurs, creators and innovators could jump start their start up ideas, meet other like-minded people, validate new concepts, get tips from established brands, create connections and get the necessary exposure to take their business ideas further.
The Vision:
To change all stereotypes about Soweto (not only) and create the first sustainable, community centered, truly grass root small business idea incubation platform accessible to all entrepreneurially minded and creatively focused youth.
LoCrateFOOD has an exclusive collaborative relationship with the Jo’burg Food Truck Association a.k.a Mother Truckers as the anchor food vendors. Beside the normal food vendors the visitors are treated with the best gourmet food. No other market in Johannesburg has food trucks as their differentiator.
The LoCrate Food Academy supplies equipment and training to youth that want to enter into the food vending business and guides the start-ups until they are completely self sufficient.
LoCrateDESIGN employs a meticulous selection criteria to ensure that authentic design product are featured at each event. We look for differentiation factors, design cohesion and alignment with the market principles in all our design traders.
LoCrateEXPERIENCE is all about creating the right setting and vibe through poetry, entrepreneurially focused workshops and live music shows. The visitors to the market will experience the true creative atmosphere and are able to back the experience and become the true brand igniters for the LoCrate brand.
The Space:
We are located a few minutes walk from the iconic Vilakazi Street. Currently the market occupies less then 40% of the total available space. There is room for growth and with strong relationships created with the community, city parks and the warden office we have the ability to scale within the allocated space as we require in the future.
Through constant interaction with the community leader we had devised a collective strategy on how the community and the space can benefit and be improved. We give back to the community through various campaigns, employing residents and also dedicating two free stalls to entrepreneurs from the community.
We have managed to hook a number of great traders, including some big names in the marketplace.
The June edition of the market saw a total of 30 stalls, 3 food trucks, 4 live performances and an art exhibition. The market is held every first Sunday of the month in the Vilakazi Precinct on the corner of Moema and Kudu Street, Orlando West, Soweto.
LoCrate is a registered company:
The Locrate Market
2014/000886/07
9942A Mokale Street
Orlando West
Soweto
1804
The Team:
Chairman: Kgosi Rampa
info@locratemarket.co.za
(073) 521 9035
www.locratemarket.co.za
Media: Sifiso Dlangamandla
(078) 967 2617
Bar: Reggie Makhetha
(072) 536 8777
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We need your help! The LoCrate market prides itself in dispelling stereotypes about the township, in this case Soweto. Join us on the 7th of June as we set the record straight.
Agenda:
- Discussions on the stereotype
- Q&A session
- Introducing Regina
- Poem from Portia
- Introducing local authors/writers
- Launching the Soweto Book Club (SBK)
Help:
- Please ensure that we invite as many people as possible
- Please bring any books you would like to donate
- Please take part in the conversations on the day
Background:
The LoCrate market creates an environment where young and aspiring entrepreneurs, creators and innovators could showcase and sell their products, meet other like-minded people, validate new ideas, get tips from established brands, create connections and get the necessary exposure to take their business further.
